Health Handouts : Corporate Health Promotion Program Needs and Interest Survey

Successful wellness programs are designed to meet the needs and interests of the workers. Ask workers what they are interested in, and what needs they have. People are more willing to take part and support wellness efforts if they are involved in the decision-making process.

When beginning a survey, keep the following hints in mind:

• Ask mostly closed form questions, especially if you will be sending the survey to a large number of staff members. Closed form questions provide specific choices and are easy to tabulate.
• Invite comments, opinions and recommendations, or ask open-ended questions at the end of the survey. Open-ended items are more difficult to summarize.
• Include a brief explanatory cover letter with the survey with the signature of the company president. Make sure to include a statement about confidentiality and anonymity.
• Ask a group of representative staff members to review the survey before it is distributed. Find out if the questions will be understood by staff members and won’t be objected to.
• Include demographic information at the beginning, or end of the survey (gender, age, shift, site, department, etc.).
• Conduct a random drawing for a valued incentive item for all those who returned the survey. This could boost the response rate.

One rule to consider concerning surveys is if you have fewer than 500 workers, everyone must receive one. The benefit of everyone receiving a survey can be significant. If you have over 500 workers, a sample of the work population from each department will suffice. The higher the response, the more valid and reliable the results. A minimum response of 40% to 50% is considered significant.